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Digital strategies and cake

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14:00 Wednesday 25th November 2020

Online virtual event,

  • The Event
The focus on digital sharpens with every passing week; and the expectation among supporters, members, customers and others is driving the conversation to the highest management levels. But progress in many organisations is still slow; and digital leaders are increasingly concerned. What makes for a good digital strategy and where do you start? In this session we will discuss the key elements to an effective strategy; what that needs to address; and we’ll hear from leading organisations about where they’ve been successful, where they’ve struggled and how they overcame some of the challenges they faced.
The session will draw on case studies from the sector and the subsequent discussion will cross the traditional departmental boundaries; so senior managers have been invited from finance, HR, fundraising, marketing and communications disciplines as well as those with information systems responsibilities.

The programme


Arrival and welcome

Keith Collins – Adapta Consulting
Welcome to the event, introductions and overview of the agenda for the afternoon.



What makes an effective digital strategy?

Adapta Consulting
What makes for an effective digital strategy and what should be addressed to ensure it supports your organisation’s objectives? What does ‘being digital’ mean, and what might the implications be for how you think about, procure, and implement technology projects and solutions? In what ways does a ‘digital’ organisation differ from how a non-profit organisation might traditionally look and work?


Case studies
Short practical case studies from speakers who have implemented, or are implementing, their digital strategy. This will include what has worked well…and what has not, and how they overcame their challenges.

Dan Lockeretz, Head of CRM System, UnLtd


Dave Massey, Head of Strategic Intelligence, Trussell Trust


Discussion and feedback

Virtual round table discussion and feedback.

15.50 - 16.00

Review and close

Keith Collins, Adapta Consulting

Attendance at each event earns 2 CPD points.

To make a booking:

Attendance at this event is FREE and only open to charities and non-profit organisations. To maximise value of shared learning, places are limited to two delegates per organisation. Complete the online booking form here.

Online virtual event,

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