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Data strategy and cake

Back to all events

14:00 Wednesday 2nd February 2022

Online virtual event,

  • The Event
Data has been called “the new oil” and – whatever one thinks about that analogy, organisations across the not-for-profit sector are becoming increasingly aware of the need to make the most of this precious resource – and the opportunities that it could bring – bringing our organisations closer to our supporters or members, delivering more tailored, personalised experiences and services. However, these opportunities come with risks – how can we best leverage the best from our data, but at the same time keep it secure and manage it safely, in an increasingly digital, online world?
The programme


Arrivals and welcome

David Membrey – Adapta Consulting
Welcome to the event, introductions and overview of the agenda for the afternoon.



The landscape for the sector in 2022

Keith Collins, Adapta Consulting
A summary view of the key data strategy issues – and opportunities – facing the sector.


Case studies

Short stories from speakers
Short practical case studies from speakers who have been addressing the data strategy challenges in their organisation.

Sam Killgariff, Marketing Insight Manager, Practical Action
Hayley Perez, Head of Individual Giving, JDRF


Discussion and feedback

A round table discussion and feedback.

15.55 - 16.15

Review and close

David Membrey – Adapta Consulting

Who should attend?
The session will draw on case studies from the sector and the subsequent discussion will cross the traditional departmental boundaries; so senior managers have been invited from finance, fundraising, marketing and communications disciplines as well as those with information systems responsibilities.
Attendance at this event earns 2 CPD points. 
To making a booking:
This is a free event and only open to charities and non-profit organisations. Complete the online booking form here.

Online virtual event,

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