James specialises in helping our clients build highly effective marketing strategies and successful marketing operation decisions. Including brand positioning, the marketing technology stack and digital customer experience, ensuring relevant fit for purpose, the organisation and realised value.
James is a highly experienced marketing and digital consultant, having helped clients in a range of sectors – including SaaS technology, publishing, travel and hardware. In addition James has held numerous senior marketing roles, leading teams, projects and programmes in a range of both small and large global organisations, including people and process change, marketing automation platform and CRM selection and integrations, digital experience, content and social media marketing, programmatic, retargeting and analytics.
In addition to 20 years professional marketing experience James' qualifications include Chartered Institute of Marketing's postgraduate diploma, he is Pragmatic Institute trained in strategic product marketing and holds a B.Ed (Hons) degree from Oxford Brookes University.