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Presentation: Marketing Technology - a briefing for non-profits, 25 April 2024
Technology solutions and partners: Marketing technology
"Amplify your reach and impact by choosing the right marketing technology, tailoring cutting-edge strategies that resonate, engage, and inspire your audience to be a part of your mission."
Enabling personalised, digital engagement and communications to supporters, members, service users, campaigners and other audiences – at scale, and across every channel – marketing technology (‘martech’) is integral to how non-profits fundraise, build membership, campaign, deliver services and provide support.
Adapta can help your organisation identify how best to align these tools with your strategy, combine them with your other digital and data investments, and leverage innovations in areas such as automation and AI.
Why Adapta
Adapta’s team have helped non-profits of all shapes and sizes select tools to support email marketing, social media monitoring and engagement, web content management – as well as more recent innovations in customer data platforms. Our Martech knowledge is matched by our understanding of the related platforms – i.e. CRM, e-commerce, LMS – and the latest approaches to combining customer data. Adapta are independent, not re-sellers, and do not receive any commission or income from suppliers
Clients
We have helped many charities, membership organisations and other non-profit organisations with their Marketing technology projects. Below are examples of just a few of the organisations we have worked with.
What our clients say
Tim Foxon
Finance and Operations Director, NYO
“Adapta’s real added value was in how they helped us understand how we could evolve to use data, digital and technology to support both our strategic objectives and the needs of our various audiences. We now have a focused plan of action, informed by their expert knowledge of the technology and partner landscape"
Paul Partridge
Strategic Head of Supporter Engagement & Development, North West Air Ambulance
"We approached Adapta Consulting to help us select a new CRM for the charity. We spoke with a number of consultants but they were by far the best fit for us, and they did not disappoint!"
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Presentation: Marketing Technology - a briefing for non-profits, 25 April 2024
Alison Seabrooke
Chief Executive, Bank Workers Charity
“Adapta helped BWC to quickly articulate its technology vision into a suite of workstreams and, provided support for each of them. Adapta were flexible and responsive throughout, adjusting their support to meet BWC’s needs.”