A Digital Strategy leadership briefing for CEOs, directors and trustees of purpose-led organisations.

How confidently could you explain your digital strategy beyond your website? When did you last make a digital decision that wasn't reactive? If your board asked what digital, data and AI mean for your organisation over the next three years, what would you tell them?

If your organisation feels confident about digital strategy because the website is strong, this session explores how digital reaches well beyond it - into data, technology and how donors, supporters, members and beneficiaries engage with you.

Most organisations are moving quickly. Websites are being rebuilt, AI is being adopted, new platforms are going in. Far fewer have a current strategy setting the direction for any of it. The Charity Digital Skills Report 2026 puts the proportion of charities with a digital strategy at 28%, down sharply on previous years.

This briefing is about closing that gap.

Who this event is designed for

This is a leadership event. It has been designed for the people who set direction. The discussion assumes you can act on what you take away.

It is aimed at:

• Chief Executives and Directors
• Directors of Fundraising, Membership or Engagement
• Directors of Services and Programmes
• CIOs, CDOs and Directors of Digital or Technology
• Trustees and board members with a digital, data or technology remit

What the afternoon covers

• How digital advancements are changing the way your services are delivered, and what it takes to lead that change rather than react to it
• What it would take to make full use of the rich digital data your organisation now produces, and to get it in front of the people who can act on it
• How to engage in real-time digital spaces where your audiences expect an instant response, while maintaining the blended, offline relationships many supporters and beneficiaries still rely on
• How AI is reshaping how you are found, how your teams work and the experience your audiences have with your organisation

Adapta sets out what has changed, where the gaps sit between digital, engagement, service delivery and the back office, and what it takes to lead this agenda. Structured discussion runs through the afternoon, so you share your own thoughts alongside other organisations in the room rather than listening to presentations.

It is particularly relevant if your organisation is:

• Treating the website as the centre of its digital plans, with data, technology and service delivery handled separately
• Preparing a digital, data or AI strategy, or refreshing one that has fallen behind
• Investing in AI or automation without clear ownership of the data underneath it
• Producing more digital data than it can act on, with insight sitting away from the teams making decisions
• Unclear on who owns digital decisions across engagement, service delivery and the back office.

The programme

02:00 PM - Welcome: what we mean by digital strategy

Setting out the full scope of digital strategy across engagement, data, technology and delivery, and where it sits alongside organisational strategy.

2:10pm - Engagement and experience in an AI-shaped world

How digital advancements are changing engagement and experience, and how AI is reshaping the way people find, question and form a view of your organisation - and how your organisation listens and responds back.

2:30pm - Round Table 1

Where is your organisation currently investing to reach people, and does that reflect where your audiences will be in three years?

2:50pm - The data you hold and the decisions it should be informing

The digital engagement data your organisation now produces, whether it reaches the people who can act on it, the common mar-tech gaps, the 360 view, and why AI depends on your data strategy.

3:10pm - Round Table 2

When your leadership team makes a significant digital or technology decision, how confident are you in the supporting insights and information - or are you relying on instinct?

3:30pm - Break - Coffee & Cake

3:45pm - Ownership, delivery and accountability

Who owns digital decisions, how delivery is changing, treating digital as products rather than channels, and board-level accountability for AI use.

4:05pm - Closing Round Table

What digital, data or technology decisions are currently waiting to be made in your organisation, and what would have to change to move them forward?

4:25pm - Closing

You leave with a clearer view on Digital Strategy and your next steps.

Tickets

This is a paid, senior-level leadership event designed specifically for CEOs, Directors, Trustees and others with digital accountabilities who are responsible for making confident, defensible decisions in increasingly complex organisations. Standard rate is £149 plus VAT including refreshments. Bring a colleague from your leadership team for £99 plus VAT. 

Royal College of Nursing, 20 Cavendish Square, London, W1G 0RN