Is your investment in marketing technology as vital as your investment in CRM?

About this session

Supporters, members, fundraisers, volunteers, beneficiaries, service users – whatever your terms for the people and organisations you engage with, one thing is for sure – the way they communicate, consume, engage and collaborate in 2024 is increasingly digital, increasingly mobile, and happening across a myriad of digital and social channels.

What are your choices as regards digital marketing technology solutions, and what does this mean for your other business systems and data? How does your organisation evolve to ensure you remain relevant to the people that matter to you most? This session will explore the ever-changing world of digital marketing technology, and feature stories and experiences from non-profits who have embraced these tools successfully.

What will attendees gain from attending this session?

• An overview of the digital marketing technology landscape, solutions and suppliers working with the non-profit sector.
• Observations as to how digital marketing tech is being deployed alongside Customer Data Platforms, CRM solutions etc.
• An insight into the cultural challenges associated with the adoption and deployment of modern digital marketing platforms.
• An opportunity to discuss your own charity’s challenges with peers within the sector, across a round table.
• And as always… enjoy all the cake you can eat (fruit and other options are provided also)!

The programme

14.00   Arrivals and welcome
            Adapta Consulting
            Welcome to the event, introductions and overview of the agenda for the afternoon.

14.10   Digital marketing platforms - a non-profit market focus
            Adapta Consulting
            A summary of the current landscape and an update on developments.

14.30   Case studies
            Short practical case studies from speakers who have adopted new digital marketing 
            technology to engage with their audiences - sharing tips they picked up along the way,
            including what worked well, and what they would do differently.

           Case study 1
           TEA/COFFEE - Opportunity to network and share learning with peers.
           Case study 2

15.45  Discussion and feedback
           All
           A round table discussion and feedback.

16.30- Review and close
17.00  Adapta Consulting

Who should attend this event?

The session will draw on case studies from the sector and the subsequent discussion will cross the traditional departmental boundaries; so senior managers have been invited from fundraising, marketing and communications, finance and operational disciplines as well as those with information systems responsibilities.

To make a booking

Attendance is free and only open to charities, memberships, trusts and other non-profit organisations. Complete the online booking form, here.

Royal College of Nursing, 20 Cavendish Square, London, W1G 0RN