Marketing technology and cake
Tuesday 26th March 2024 at 14:00 GMT
Royal College of Nursing , 20 Cavendish Square , London , W1G 0RN
£0.00 45
Book Now- The Event
- The Venue
Is your investment in marketing technology as vital as your investment in CRM?
About this session
Supporters, members, fundraisers, volunteers, beneficiaries, service users – whatever your terms for the people and organisations you engage with, one thing is for sure – the way they communicate, consume, engage and collaborate in 2024 is increasingly digital, increasingly mobile, and happening across a myriad of digital and social channels.
What are your choices as regards digital marketing technology solutions, and what does this mean for your other business systems and data? How does your organisation evolve to ensure you remain relevant to the people that matter to you most? This session will explore the ever-changing world of digital marketing technology, and feature stories and experiences from non-profits who have embraced these tools successfully.
What will attendees gain from attending this session?
- An overview of the digital marketing technology landscape, solutions and suppliers working with the non-profit sector.
- Observations as to how digital marketing tech is being deployed alongside Customer Data Platforms, CRM solutions etc.
- An insight into the cultural challenges associated with the adoption and deployment of modern digital marketing platforms.
- An opportunity to discuss your own charity’s challenges with peers within the sector, across a round table.
- And as always… enjoy all the cake you can eat (fruit and other options are provided also)!
The programme
14.00 Arrivals and welcome
Adapta Consulting
Welcome to the event, introductions and overview of the agenda for the afternoon.
14.10 Digital marketing platforms - a non-profit market focus
Adapta Consulting
A summary of the current landscape and an update on developments.
14.30 Case studies
Short practical case studies from speakers who have adopted new digital marketing
technology to engage with their audiences - sharing tips they picked up along the way,
including what worked well, and what they would do differently.
Case study 1
TEA/COFFEE - Opportunity to network and share learning with peers.
Case study 2
15.45 Discussion and feedback
All
A round table discussion and feedback.
16.30- Review and close
17.00 Adapta Consulting
Who should attend this event?
The session will draw on case studies from the sector and the subsequent discussion will cross the traditional departmental boundaries; so senior managers have been invited from fundraising, marketing and communications, finance and operational disciplines as well as those with information systems responsibilities.
To make a booking
Attendance is free and only open to charities, memberships, trusts and other non-profit organisations. Complete the online booking form, here.
Royal College of Nursing, 20 Cavendish Square, London, W1G 0RN
File Name | File Type | File Size | Download |
Crisis
Rebecca Pritchard
Former Director of Operations
Adapta have been honest and realistic with us throughout. They are clear where they can add value and where we can do things on our own – so it feels like a partnership...
Médecins Sans Frontières UK
James Kliffen
Head of Fundraising
You have had a huge influence in our fundraising, and I would enthusiastically recommend you to other charities (and often have)...
Badger Trust
Dawn Varley
Operations & Strategy Director
I knew I could task them with my problem, and leave them to undertake the work in a professional yet friendly way, bringing their expertise and experience to the project…
Medical Aid for Palestinians
Iain McSeveney
Finance Director
I’m very pleased with the professional way that Adapta managed the project. It was obvious that they have great experience in the charity sector and on the range of suitable software on the market…
National Children’s Bureau
Rachel Rand
Strategic Director - Finance and Corporate Services
I would not embark on any IT project without first meeting with Adapta to understand how they feel they could support me. I have found their guidance and practical support invaluable…
ClientEarth
Rosalba Leonelli
Head of Finance
Thank you to you and your team for developing and facilitating an excellent workshop. You fully understood our needs which were evident in the workshop structure and content…