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Marketing technology - a briefing for non-profits

Thursday 25th April 2024 at 14:00 GMT

Virtual Zoom event - 14.00-15.15. ,

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About this session

Hear from Adapta’s Keith Collins and Sian Smith as we explore how the marketing technology landscape is evolving for non-profits, and how and where we see organisations getting maximum benefit from an investment in these tools.

In this live webinar and Q&A session we will touch upon some of the latest developments in the offerings, how some of these solutions relate to other tools – i.e. data management, CRM – and take a look at the various use cases for digital marketing platforms.

Attendees will leave empowered with some great ideas on these solutions that could help your organisation deliver relevant, personalised experiences to your stakeholders, and how to go about making that happen.

What you will get from this session

  • Market insights – attendees will come away with a deeper knowledge of certain key solutions, and what you can expect a digital marketing platform to deliver
  • Integration ideas – attendees will come away with an understanding of how marketing technology can be expected to work alongside other solutions
  • Use cases - attendees will come away with an understanding of some typical use cases for digital marketing platforms – from the traditional and familiar to the more innovative.

The programme

2.00pm    Welcome and overview of the session

2.10pm   Marketing technology – a briefing for non-profits

2.40pm   30 Minute: Open Q&A

3.10pm   Summary and close

About the Panel

Keith Collins, Principal Consultant, Adapta Consulting

Keith specialises in helping organisations identify, select, adopt and use technology to improve their relationships with all stakeholders. With some clients, this may involve helping identify and select technology solutions to support a new organisational strategy - for others, incremental improvements and new options within the tools that they already have. With experience from every perspective – as a non-profit client, as a supplier of specific technology solutions, and as an independent consultant – Keith can help non-profits ensure that their technology decisions fit organisational strategy, and that the 'softer' side of these initiatives – cultural fit, change management, stakeholder needs – are also factored in.

Sian Smith, Associate Consultant, Adapta Consulting

With a passion for driving business growth and fostering strategic success, Sian is a seasoned professional renowned for strategic planning and marketing strategy, and has a particular passion for data, systems and numbers. Over 15 years, Sian has collaborated with a diverse range of businesses, from start-ups to established organisations, delivering transformative strategies and actionable plans that drive business development and growth. Sian has a proven track record of implementing business growth strategies, launching successful marketing projects and orchestrating performance turnarounds in a multitude of industries including not-for-profit, finance, healthcare, trades and automotive. Among her notable achievements, in 2023 alone Sian has spearheaded 9 start-up strategies, complying with Seed Enterprise Investment Scheme (SEIS) requirements that have garnered more than £1.5M in external investment to help small businesses start their growth and development journey. Translating complex visions into actionable plans, navigating challenges, and steering businesses toward sustainable success, Sian has an unwavering commitment to excellence and a collaborative approach. Alongside consulting and coaching, Sian is a mentor on the UK Government’s ‘Help to Grow’ programme, whilst being an associated member of the Chartered Institute of Marketing and the Association of Business Mentors.

Virtual Zoom event - 14.00-15.15.,

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