There is a school of thought that says a ‘Digital’ strategy is about as relevant in the modern age as an ‘Electricity’ strategy – but perhaps that is still a bit misleading. For many organisations, transitioning from a focus on internal business processes, using on-premise databases on servers under the stairs – to an omni-channel approach focused on the ‘Customer Experience’ - just sounds like a lot of buzzwords, rather than something readily attainable.
COVID helped digital transformation to become a mainstream trustee topic but exactly what is involved in a digital transformation and where do you start? What does a strategy to transform your organisation look like? In this session we will discuss the key elements to an effective digital strategy and practical ideas for how you can develop one. We’ll hear from leading organisations about where they’ve been successful, where they’ve struggled and how they overcame some of the challenges they faced.
The programme
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14.00
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Arrivals and welcome
Keith Collins – Adapta Consulting
Welcome to the event, introductions and overview of the agenda for the afternoon.
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14:10
14.30
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New capabilities in a new digital world
Mark Luckins, Adapta Consulting
What makes for an effective digital strategy and what should be addressed to ensure it supports your organisation’s objectives? We will also look at some of the potential changes we are seeing with the tech ecosystems (i.e., CDPs, middleware, digital marketing platforms) and discuss how these will affect NFPs in the future. Kate Cobley, Operations Manager, British Horse Society
Kate will take us through their tech/digital transformation journey and share lessons learnt along the way Tea/Coffee and cake - opportunity to share learning with peers
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15:15
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James Drever, Digital Consultant, Careful Digital|
James will share the progress that has been made at Juvenile Diabetes Research Foundation, taking us through their journey and sharing tips picked up along the way.
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15:45
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Discussion and feedback
All
A round table discussion and feedback.
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16.30 - 17.00
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Review and close
Keith Collins, Adapta Consulting
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Who should attend this event?
The session will draw on case studies from the sector and the subsequent discussion will cross the traditional departmental boundaries; so senior managers have been invited from finance, HR, fundraising, marketing and communications disciplines as well as those with information systems responsibilities.
Attendance at this event earns 3 CPD points.
The King's Fund,
11 Cavendish Square,
London,
W1G 0AN
Rebecca Pritchard
Former Director of Operations, Crisis
"Adapta have been honest and realistic with us throughout. They are clear where they can add value and where we can do things on our own – so it feels like a partnership..."